Observe! The aim was to observe the same activity performed by at least 3 different individuals and record the findings.
I observed-
1. Emily- Creating sales at Body shop (beauty products and skin care).
2. Dameion- Creating sales at Brimz (hats and caps).
3. Henna- Creating sales at Aldo (shoes and accessories).
And then created a journey map and a detailed persona for them.