“RIGHT TO FREEDOM” A new Promotional campaign for BlackBerry which targets special to the youth. The strategy was all around FREEDOM to you that every one specially the youth is free to do what they want and the freedom comes to them with their BlackBerry Smartphone’s. You are free to make calls, use internet, chat, BBM etc easily with your Smartphone’s.
The concept runs around the Indian constitutional rights under which every citizen has 7 rights to themselves which are:
1.Right to speech
2.Right to form associations
3.Right to movement
4.Right to practice any profession
5.Right to education/information
6.Right to protection
7.Right to life
2.Right to form associations
3.Right to movement
4.Right to practice any profession
5.Right to education/information
6.Right to protection
7.Right to life
Where I have linked each right with a feature of BlackBerry Smartphone like:
•Right to speech- you can make calls easy without any inconvenience or call drops .
•Right to associate or form groups- you have BlackBerry messenger BBM which helps you to stay connected with your friends etc
•Right to associate or form groups- you have BlackBerry messenger BBM which helps you to stay connected with your friends etc
The whole camping incorporates all the 7 rights which would help the brand to earn more young consumers and to regain the lost once.