“Form simplification” is about choosing an animal i took up Rhino. Experimenting with line thickness, mass, volume and form/counter form interaction to arrive at a simplified form reducing elements in a progressive process.
“Font development” create a visual identity for the entity by developing the font to write the chosen animals name and integrate it with the form i have already developed. I have designed the font keeping in mind the chosen animals so I have created the font very thick, bold and strong along with keeping the entire font bottom heavy just like Rhino.